Helping associations strengthen their member value
At Dion Strategic, we work closely with associations to determine if their members would benefit from an affinity or group program. For existing programs, we conduct thorough reviews to see if they are delivering value, performing well, and meeting the association's long-term goals. Our mission is simple: help associations enhance their offerings and improve the value they deliver to their members.
We take a two-phase approach to ensure your program is aligned with your members’ needs and delivers lasting value.
When designing a new program, we begin by evaluating if it truly addresses a need for your members. Too often, associations launch programs only to find out later that participation is low due to competing options or lack of demand. We help you avoid this by assessing the potential for success upfront, so you can confidently move forward with programs that matter to your members.
For associations with existing programs, we take a deep dive into the key factors that determine success. We review:
Based on our findings, we recommend ways to improve the program’s value to members, financial performance, and long-term sustainability – ensuring it continues to serve your association well into the future.
We also help align your programs with the broader goals of your association. Whether you're aiming for a modest 20% participation rate or shooting for 80%, we develop a plan that connects your program to your organization’s short- and long-term objectives. Our team works directly with your leadership and board to ensure the program supports your association's vision for growth.
Once your program is up and running, we stay involved as your program manager to monitor its progress and ensure compliance with insurers or brokers. We help maximize performance by asking the right questions and tracking key performance indicators (KPIs), ensuring your program delivers the results you expect.
A successful program is one that aligns with your association’s goals, delivers value to both your members and the organization, and is regularly reviewed and refined. Here are the key factors we consider when evaluating program success:
Alignment with Goals – The program should support your association’s objectives and be in line with its mission.
Value Delivery – It should provide financial returns, whether through sponsorships or other revenue sources, and contribute to your association’s growth.
Member Experience – A great program should enhance the member experience, offering meaningful benefits that attract and retain members.
Regular Assessment – We use clear methodologies, including performance metrics and feedback, to assess how well the program is meeting its goals.
Advocacy and Data – Access to data is crucial for assessing program performance. We advocate on your behalf with insurers or brokers to ensure you receive the information needed to make informed decisions.
To help associations improve their member experience, we focus on transparency and data. We advocate for open data sharing from brokers and insurers so we can assess key metrics like membership growth and engagement. By analyzing these metrics, we help you understand how effectively your program is serving your members and identify areas for improvement.
We know that many associations feel they lack negotiation power. At Dion Strategic, we help associations leverage their collective buying power and prepare for negotiations by identifying key areas where they can negotiate better terms. With strategic preparation, we empower associations to secure more favorable agreements and outcomes.
Wondering if your program is truly benefiting your members? We help you measure success by guiding you through the key performance indicators (KPIs) and metrics provided in insurance reports. Our team also conducts independent reviews to ensure your members are receiving fair treatment and exceptional service. By analyzing feedback and data, we ensure that your program aligns with your brand’s standards and contributes positively to member satisfaction.